When thinking of Halston and Warhol one thinks of diamond dust. By creating their own celebrity they became globally recognized brands. Reigning down like superheroes of contemporary culture they brought us popism and minimalism. This past year the Andy Warhol Museum and Halston’s niece, Leslie Frowick opened Silver and Suede, an exhibition based on the connection between Halston and Warhol.
For Spring 2015 Renovar presents American Celebrity: a story of two Midwesterners who dared to take a bite out of the big apple. The paths of Halston and Warhol often intersected as they rose from their modest beginnings to become cultural icons. They both launched their careers from department stores, Warhol as a commercial artist and Halston as a milliner. Similarly within their large bodies of work, a new American aesthetic emerged that relied on experimentation and technology. Warhol created high art from the mundane while Halston created luxury with sportswear. In a Disco haze the pair frequented Studio 54 and observed the cult of celebrity. Influencing each other, they shared famous clients like Bianca Jagger, Liza Minnelli, and Liz Taylor. “You’re only as good as the women you dress,” as Halston would say. Their connection was significant in that they were deeply obsessed with “glamour”: the link between fashion and celebrity. Halston thought, “Everyone should have furs, jewels and Andy Warhol paintings”. He amassed over 400 works of art, mostly Andy’s, and commissioned him to create a series of illustrated ads showing Halston’s range of licensed products. Both businessmen and masters of their craft, they created a new American dream and died before they were 60. Today Halston is a bit more forgotten than Warhol.
Halston began his career selling his hats in the basement salon of the Ambassador Hotel, now Public Chicago; his hats were an instant success and were described as “an enchanting fantasy”. Moving up to head milliner at Bergdorf Goodman’s in New York City he quickly became a star magnet. “He was an absolute magician with his hands” said Diana Vreeland. By the late 60’s he had created his fame and fortune by dressing wealthy clientele with his Made to Order business. Halston’s devotion to service is what seduced his clients and his gift of intuition made women trust him. As a student of the great Charles James, Halston created contemporary clothing inspired by his mentor. Beginning with concepts like James’s Taxi dress, he deleted complex inner structures to create a soft sculpture. He used origami to convey his tube construction; a method that took 118’’ wide fabric cut on the bias with a single seam spiraling the body. These complex yet simple garments were difficult to comprehend. Often his clothes had no closures and few seams with many garments made out of a single piece of fabric. An expert draper, Halston revered the body and its coverings, he understood fabric and the bodies movement beneath it. “Fabric will tell you what it’s going to do,” he would say. His take on movement and simplicity invented a new way of dressing with an uncomplicated formula: minimal by day and extravagant by night. To him the way clothes felt was just as important as how they looked. Halston never stood for trendy fashion with its drastic changes, he was more interested in timeless style; preaching, “slow evolution not seasonal revolution”. He became famous for interchangeable separates and his creative takes on classics, like the shirtdress and twin set. During his career he redefined pajamas, revamped the jumpsuit, revived the sarong, and started the caftan craze. He gave women nudity and brought art to clothes with Pollack drips, Kandinsky prints and Warhol Poppies. Naeem Khan, his assistant at the time, was instructed to research art and turn it into beading and embroidery. He liked taking the essence of something from the past and putting it in a more contemporary context. Before Halston, American designers looked to Europe for direction. In The Battle of Versailles, 1973, Halston was one of five American fashion designers asked to present with five French designers. With Warhol in attendance, the Americans presented an exciting minimal fashion show that brought down the house. This event went down in fashion history as what finally legitimized American fashion and solidified Halston as a designer.
That same year corporate America underwent a conglomerate fever and began buying up the fashion industry. With annual sales over $25 million, the Halston brand was lucrative. True to style, Halston was the first to take the risk of selling his name to a corporation and with the financial backing of Norton Simon, Halston was able to expand his business into a fashion empire. His glass office on the 22nd floor of the Olympic Towers served as a metaphor for the height of his success, there he held 14 fashion shows a year that were attended by celebrities and socialites. At first he was able to maintain control but by the early 80’s fame had become too much for him. The impetus for the end of his career as a designer came when he signed a deal with JCPenney. Although high-end designers creating lines for mass retailers is now widely practiced, in 1982 the idea of Bergdorf Goodman and JCPenney carrying the same name was unthinkable. Norton Simon was then sold to Esmark that was sold to Beatrice Foods and within a year he was managed by three different parent companies. Halston was soon forced out of his own business and he fought to regain his name until he was diagnosed with AIDS in the mid 80’s.
Today fashion is undergoing a new period of minimalism and women are searching for Halston. Although his life reads as a Shakespearian tragedy, it was anything but. His 30-year career yielded the theory from which minimalist fashion was derived. In 1991 the museum at The Fashion Institute of Technology had his first retrospective titled Halston: Absolute Modernism, describing him as a designer of essential form. He is one of the most important American designers of the 20th century. Just as Warhol foretold the rise of social media, Halston predicted the rise of sportswear. Like true visionaries they defined their time and ushered in the new modern spirit. Halston liked to say “You gotta fuck’em up.” and they did.
In American Celebrity, Renovar rebrands Halston and Warhol as “Super Money”, returning them to the spotlight with modern silhouettes mixed with Warholian prints. The formula for day is pure action clothes, like the new shirtdress, gauze caftans and all-day pajamas. For evening it’s Studio 54 hedonism with plunging necklines, metallic mouths and banana prints. The collection channels the glamour of Bianca Jagger in intoxicatingly fearless capes and fly away dresses suggesting it’s time to become superheroes.